Valentina, 27, São Paulo. She'd flown all the way to a Buenos Aires shoot for a home goods brand — think cozy kitchens, warm lighting, a casserole dish — and arrived in a fitted red slip dress with a neckline that made the props stylist put down her clipboard and stare. To Valentina's credit, she did interact warmly with the casserole dish. (She posed with it. She held it. She made it work.) The client, a family-owned cookware company, did not make it work. Their social media manager sat in on the shoot, went very quiet, and by lunch the agency had made the call. Valentina's red dress, meanwhile, became a conversation topic in every creative briefing that brand has held since.