Nobody asked him to. He just showed up one Tuesday with a new gym bag, a Spotify playlist called "focus" that is 90% hip hop, and a level of commitment that his wife described in a DM as "suspicious but we love it." The DM got screenshotted. The screenshot is in this article. You already know.
He's down six pounds. He bought two new shirts. He irons things now. One wardrobe swap from the 24-year-old's closet and suddenly this man has a personality arc. The comments are obsessed with him and he has never posted online once in his life.